Joe LaFleur, a multifamily investment advisor with 100Units, specializes in the representation of multifamily buyers and sellers throughout the Florida market, focusing on Central Florida, Jacksonville, and Tampa.

By utilizing his transaction expertise, he has helped clients successfully close over 275 transactions totaling over $550 million in volume. Joe provides value to his clients with superior knowledge of the multifamily asset class. He views himself as an educator and advisor working with both established and new investors. He provides his clients with the highest probability of success using his thorough knowledge of all multifamily transaction aspects including access to buyers, lenders, appraisers, real estate attorneys, professional property managers, and 1031 qualified intermediaries.


Joe graduated with honors from the University of Houston with a degree in electrical engineering, which provided him with high level math and problem solving skills that transfer well to real estate. He holds a Florida Real Estate Broker’s license and is an active member of the Downtown Orlando chapter of Toastmasters International. Joe is also a proud supporter of the Coalition for the Homeless of Central Florida as a long-term Hearts of Gold sponsor.

As a thought leader and Florida multifamily expert, Joe is regularly asked to speak at events, give interviews for publications such as the Orlando Business Journal, and appear as a guest on podcasts. He is able to provide signature and custom presentations to a variety of audiences with a focus on actionable advice for commercial real estate investors.